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The key to successful Account Based Marketing (ABM) is relevant engagement. Meaningful, highly relevant engagement that targets a specific audience will not only impress your customer, it will also help accelerate the sales cycle. Two things are needed to achieve this ABM success: sales and marketing alignment and a sound data and technology strategy.

Join Laura Ramos, VP, and Principal Analyst for Forrester and Sean Crowley, Leader, Integrated Marketing for Dun & Bradstreet, for an interactive discussion on best-demonstrated practices you can apply to your ABM strategy.

Presenters will review key highlights from the 6th Annual B2B Marketing Data Report and draw from real-life examples and share ideas on how you can engage with top prospects, turning them not just into customers, but into your most loyal advocates. In this live webinar you’ll learn:

  • The current state of B2B data quality
  • Key industry benchmarks to see how you stack up
  • How to align your ABM strategy and data across sales & marketing channels
  • The top 4 key practices for driving “Account-Based Engagement” success

Whether you are considering a new ABM program, or simply looking to improve an existing one, join us Live on May 30th at 10:00 am PT / 1:00 pm ET.

May 30th, 2019
10:00 am PT / 1:00 pm ET
Duration: 1 hour

Register Now